Rock County 5.0 is a public and private sector initiative anchored by the Rock County Development Alliance. The Alliance is a network of economic development professionals representing the collective interests from Beloit, Janesville, Rock County and Alliant Energy. Since 2001, these organizations have been collaboratively planning, as well as implementing, various complementary economic development related initiatives.
While a combined tenure of over 75 years, including experiences from various communities, regions and states the Alliance is an eclectic offering of seasoned professionals. Traditionally, the Alliance has relied upon shared in-kind staff support and highly leveraged resources to support their collective efforts. This lean arrangement has forced the Alliance to prioritize projects based on funding resources rather than need. Consequently, activity alignment, frequency and effectiveness have been severely limited.
To date, the lion's share of these efforts have been designed to reach externally-based audiences, including but not limited to: businesses, consultants, developers, investors, etc. The list below provides a snapshot of the work products and/or activities commonly associated with the Rock County Development Alliance:
- Conducting Market Analyses
- Disseminating Positive & Targeted Communications
- Executing Value-Added Research
- Identifying & Cultivating Relationships